Featured Builds
From economic to extravagant, we design and build custom inground pools throughout Wisconsin.
See our pool models
With over 29 years building custom inground pools across Wisconsin, we blend innovative design, durable construction, and clear communication so your backyard becomes a space you truly love.
Request a Custom Pool ConsultationSuperior craftsmanship, superior guidance, and a smooth ethical process from start to finish.
From economic to extravagant, we design and build custom inground pools throughout Wisconsin.
Kick Back Pools is an inground pool installation and consulting company with a reputation for craftsmanship, honesty, and approachability.
At Kick Back Pools, we bring over two decades of experience, innovation, and dedication to every pool we build. Founded by Adam A. Kuss—who began building pools in 1997—the company was originally launched as AAK Pools in 2001 and rebranded to Kick Back Pools in 2025.
Adam has been a pioneer in developing advanced construction techniques and continues to innovate with new methodologies and custom-designed pool products aimed at transforming backyard spaces into personal paradises. His vision is captured in our slogan: “Smarter, Superior, Kusstom.” This reflects not only our commitment to quality and innovation but also a personalized touch—where every pool is tailored to the customer’s unique needs.
At the heart of Kick Back Pools is a strong belief in exceptional customer service. Adam understands that the best marketing is a job well done, and that satisfied customers are the greatest source of new business. That’s why we prioritize clear communication, superior craftsmanship, and customer satisfaction from start to finish.
When you choose Kick Back Pools, you’re not just getting a pool—you’re getting a Smarter, Superior, Kusstom experience.
1. Consultation & Vision – We listen first, understand your goals, and provide expert guidance.
2. Design & Planning – Detailed layouts, material selections, and transparent timelines.
3. Build & Oversight – Hands‑on project management with quality checks at every stage.
4. Kick Back & Enjoy – Final walkthrough, education, and long‑term support.
From excavation to final fill, we manage the entire build with precision.
We provide project design, educate other builder and homeowners alike.
Modernize existing pools with new finishes, features, and technology. Bring some new life to your existing pool with a liner replacement.